create. cross. exit.
Jumping from the pixel to print, how smart design and beautiful illustrations made a series of industry reports look – well frankly... bloody marvellous!
create. cross. exit.
Jumping from the pixel to print, how smart design and beautiful illustrations made a series of industry reports look – well frankly... bloody marvellous!
From initial discussions of a 20 page magazine, the content soon swelled resulting in a 140 page magazine and the start of what is described as some of the best content in the B2B Cloud & SaaS startup industry. As the series of industry reports take a comprehensive look at some of the most critical challenges facing early stage European enterprise technology companies, the design of the magazine needed to present the content in a fresh and original way.
Having completed issue one The Art of Exiteering, issue two, Crossing the Atlantic was structured around 10 of the most important steps a founder needs to take if they are to successfully launch in, scale in and dominate the US market and get it right first time.
To create a sense of unity throughout the magazine I created a series of icon based vector illustrations that would reflect the content yet give each step its own unique visual reference.
Crafting the finishing touches to its annual retreat, Notion Capital requested an identity that would inspire and capture the essence of 'Deconstructing Peak Performance'.
Role: Creative direction, art direction, design