With Marwell Zoo looking to embrace the digital world and enhance its visitors' experience, the solution was to create an app that would not detract from an actual 'in-zoo' animal experience.

Collaborating with the Marwell Zoo zoological team, I led the visual and creative direction of the app ensuring it aligned with the Marwell visual tone of voice and brand identity. Allowing users to glean unique animal information and knowledge of the zoo and its inhabitants, the app utilises iBeacon technology across Marwell Zoo's 140-acre park and 1,200 animal guests. The app has been hailed as a success and adopted and deployed by other zoos within the network.

brand harmony

With Marwell Zoo priding itself on its brand assets from unique typefaces through to bespoke illustrations throughout its park, it was essential to continue its flow through the app. Utilising Marwell's exclusive font, look and feel and animal assets, the app is seen as an extension of the Marwell brand. 

ibeacons

One of the core features of the app is to allow users to navigate through the zoo and gain up to minute information about the animals regardless of location throughout the 1,200 acre park. Our solution was to install over 30 iBeacons that would accompany visitors throughout the park, allowing them to gain useful animal information.

Features of the app

Apart from the map, the app also contains a quiz, animal information, a safari mode, animal sounds and a 'seen' screen that allows users to 'tick off' animals spotted. An intuitive interface allows users to quickly and easily interact with the content without subtracting from the real life zoo experience. The app has been so successful that other zoos within the network have adopted the same technology within their parks.

Role: Creative direction, art direction, design and UX
Client: Marwell Zoo
Agency: IM

Chris Griggs - Head of technology