The Brief
ghd invited HUGE Inc to pitch and present its thoughts on a new strategic and creative direction that would help the brand re-engage with its consumer base.

Solution
We identified three core audiences; individuals, salons and stylists. Our proposition was to create a central destination for all users with tailored features and functionality for each specific audience group.
Individuals, the site would become their 'virtual fridge door digital scrap book' and inspirational style portal.
Salons, the site would be a one stop e-commerce destination allowing purchase of exclusive ghd products.
Stylists, an exclusive platform for self promotion.

Aggregating social channels and user generated content the site would reposition ghd in reclaiming its market position and allow it to become the number one destination and authority on hair fashion.

Creative Direction: Paul Jason
Strategy: Michelle O'Mahoney
Senior Art Director: Charmaine Wyland
Account Director: Charles O'Neal
After Effects & Design: Sylwia Bernatowicz